Would you like to be confident that the product your designing is creating value for your users?
Here's 3 steps to give you confidence through the product development process.
1) Clarity on who your users are, how they think, what motivates them, and what they do:
- Observational research
- Qualitative interviews
- Journey mapping
2) Identify opportunities from their pain points and ideate around those topics:
- Function
- Understanding
- Ease of use
- Aesthetics
- Physical feel
- Communication with the user
3) Validate ideas with your users. You've already talked to them to understand them, now do it again to test your designs and assumptions:
- Test their understanding.
- Make an instruction sheet. Let them figure it out.
- How did it go?
- What facial expressions did they make?
- Were they lost?
- What worked well?
- What should be enhanced, reduced, or removed?
Understand how your users think and behave, identify opportunities for ideation, and test your ideas for traction.
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